CASP CAMPAIGN DESIGN
The China Association of Suicide Prevention (imaginary) works for helping people prevent from suicide and reduce the suicide rates in China. Due to the high speed life style and extremely pressure in city area, China becoming the top 10 suicide rate country. Many people in China don’t have good understanding of depression and have a hard way to find help. This association welcome all people have, or feel they may be in potential depression, to find an exit.
This campaign has various deliverables, such as a website to educate people about how to prevent themselves from depression and suicide, an app that encourage people to have a healthier and kind life style, and more for making people feel they have been cared by this society.